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This policy is intended to help you understand how East Rain Inc., its subsidiaries and affiliates (collectively, "East Rain," "we" or "us") collect, use and safeguard the information you provide on this website. This policy covers this website and all East Rain websites except where otherwise indicated. Some East Rain websites may have policies that supplement this policy. We encourage you to read this policy and any supplemental policies on East Rain websites. In the event of any conflict between this policy and terms set forth in a supplemental policy, the latter will apply to the website on which such supplemental policy is posted.
COLLECTION OF PERSONAL INFORMATION
If you browse any East Rain website, you may generally do so anonymously without providing any personal information. However, there are cases in which we may ask you for personal data. For example, we will occasionally conduct on-line surveys to better understand the needs and profile of our visitors. In addition, we may request personal information when you register to receive additional information regarding our products and services, download software, sign up for a newsletter or send us a question. In such cases, the personal information we request will typically consist of your title, first and last name, mailing address, email address, and phone number as well as certain billing and credit card information for purposes of effecting payments. Additionally, we may provide you with the option of submitting information such as your birthday, anniversary date, information regarding the size and composition of your household and your preferred retailers, all of which are intended to enhance your experience, and inform you, of our product and service offerings Even if you choose not to give information we request, you can still visit most of the East Rain website, but you may be unable to access certain options, offers and services.
As above, when you place an order for a product or service, we need to know your name, e-mail address, billing and shipping addresses, phone number, credit card number and expiration date. This personal information is required so that we can process and fulfill your order, send an order or shipping confirmation, as well as notify you of your order status. All Internet transactions with East Rain are performed on a secure server that encrypts your credit card information to ensure it is not read by unauthorized third parties.
This and other East Rain websites use your personal information for the purposes of consumer fraud protection. Your submitted shipping, billing, and payment information as well as details of your order contents are shared with third party services who specialize in detecting fraud.
By purchasing products on our website, you agree that we can use and disclose your personal information to these third parties solely for the purpose of performing consumer fraud protection.
If you receive notice that your order has been canceled due to suspected fraud and you believe your order has been canceled in error, please contact us [email protected].
EAST RAIN MAILINGS/MARKETING COMMUNICATIONS
If you provide us with personal information, and choose to join our e-mail list, we will place you on our mailing list to receive e-mails regarding news, product/service updates, special offers, important issues and new products and services. The personal information that you provide may be shared internally with other subsidiaries, brands, and affiliates of East Rain, Inc. If you do not wish to receive e-mail updates or other marketing communications, please unsubscribe via the unsubscribe link included in all communications from this and other East Rain brands.
SHARING AND USE OF PERSONAL INFORMATION
Personal information provided to us may be used for marketing and promotional purposes only by East Rain. Except as described in this policy, East Rain does not rent, sell or otherwise distribute to third parties, your personal information entered on this site without your consent, unless required by law or as disclosed to you when the information is collected. If you do provide us with consent to share your information with other third-party companies, we may share your information with third party companies who offer products and services that may be of interest to you. These companies may then contact you directly with product or sample offers, personalized offers and information, or to ask for your feedback on products and programs that they think may be of interest to you.
We may share your personal information with our third-party service providers on a need-to-know basis. We engage third-party service providers to perform certain services on our behalf. In order to perform those services, the service providers may need to know your personal information. We require that they protect this information and only use it to perform services on our behalf. These services include:
• Name and address verification
• Email distribution
• Surveys & market research
• Advertising & promotions
• Fraud protection & investigation
• Payment processing
• Customer relationship management (CRM)
• Advertising on third party platforms (which may combine the information we share with information already in their possession and offer you choices about which ads you see). These third parties have privacy policies of their own that apply to your use of their platforms.
• Partnering with third-party vendors such as Google Analytics to understand what content, experiences, and promotions are most relevant to you. To learn about how Google Analytics collects and processes data, click here.
Additionally, we may share statistical, anonymized or aggregated non-personal information about our users with advertisers, business partners, sponsors and other third parties. This data is used to customize East Rain website content and advertising to deliver a better experience to our users.
East Rain reserves the right to disclose user information in special cases, when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, other East Rain website users or anyone else that could be harmed by such activities. We may disclose personal information without notice to you in response to a subpoena or when we believe in good faith that the law requires it or to respond to an emergency situation. We also may disclose personal information as part of a merger or acquisition.
TRANSFER OF PERSONAL INFORMATION
Depending on the country in which you are located, your personal information may be transferred to another country for data storage and processing. When we transfer personal information, we use commercially reasonable efforts to transfer the information in compliance with all applicable data protection laws.
COOKIES AND IP TRACKING
This website also may detect and use your IP address or domain name for internal traffic monitoring and capacity purposes or to otherwise administer our website. No personal information is obtained; rather, just the patterns of usage of our various users may be tracked to provide you with improved service and content based on aggregate or statistical reviews of user site traffic patterns.
Currently, (i) other parties (e.g. third-party advertising networks and analytics providers) may not collect personal information about your online activities over time and across different websites when you use our website or services, and (ii) we do not respond to, or take any specific action in connection with the receipt of, Do-Not-Track signals or other similar mechanisms regarding the collection of personally identifiable information about an individual consumer’s online activities over time and across third-party websites or online services.
POLICIES FOR CHILDREN
Please be advised that this website may contain links to third party websites. The linked sites are not under the control of East Rain, and we are not responsible for the content, or privacy practices or other activities of any linked site or any link on a linked site.
East Rain reserves the right to change or update this policy, or any other policy or practice, at any time. We will provide individuals who have submitted personal information to us with reasonable notice of material changes to this website. Additionally, you are encouraged from time to time to review any updated versions of this policy, as indicated by the effective date of this policy set forth below. Any changes or updates will be effective immediately upon posting to the East Rain site. Your use of this website after such changes or updates have been posted signifies your acceptance of the changed terms.
In case you have questions about this policy or our related practices, or wish to review, update or delete personal information about yourself submitted to or collected by us, we will endeavor to answer such questions, facilitate such review and correct, update or remove the personal data in question, as requested. In such case, please contact us via the contact points specified below:
Ethics and Compliance Team
East Rain Inc.
Effective Date: This policy is effective as of July 7, 2020.
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